Short Description

Develop an understanding of the sources, origination and assessment of entrepreneurial opportunities. Explore the activities involved in actively searching for opportunity ideas, the creative processes that bring about such ideas, and the ways in which such fledgling ideas are continually assessed and developed.

You’ll learn to:

  • Evaluate the market and industry context of entrepreneurial opportunities
  • Formulate new business ideas
  • Analyse the feasibility of business ideas and the challenges of their pursuit
  • Effectively present business ideas to others