Short Description

The course will finish with a project. You will produce a unique piece of research using techniques learnt throughout the year. This is an independent and practical research project. You will develop a business idea into a viable business model, choosing from four different types:

  • An independent venture
  • A corporate venture
  • A family venture
  • A social venture

After completing the research you will be able to:

  • Identify, evaluate, and apply relevant theory to identify key business model assumptions behind the initial idea
  • Collect and analyse data to test these assumptions
  • Incorporate the results into more viable iteration(s) of the model
  • Capture the learning process in a written report