Short Description
The course will finish with a project. You will produce a unique piece of research using techniques learnt throughout the year. This is an independent and practical research project. You will develop a business idea into a viable business model, choosing from four different types:
- An independent venture
- A corporate venture
- A family venture
- A social venture
The project can be taken over 3 months, 6 months, or 12 months. Students choosing the shorter pathways may have a substantially higher workload per week.
After completing the research you will be able to:
- Identify, evaluate, and apply relevant theory to identify key business model assumptions behind the initial idea
- Collect and analyse data to test these assumptions
- Incorporate the results into more viable iteration(s) of the model
- Capture the learning process in a written report