Online learning is increasing in popularity as ambitious professionals seek to continuously improve their skill sets to further their careers.

According to research published by the World Economic Forum, 78% of young people have taken an online course in the past. The most popular route of study is a Masters, which 37% of responders said they’d enrolled in.

Among those who have studied both on campus and online, 85% said that online learning is ‘as good’, or ‘better’, than classroom-based teaching.

That’s because a good course isn’t dependent on a physical/digital barrier. It’s determined by the university offering the course, the quality of the professionals teaching it and the methods used to teach online. Research indicates that:

  • 56% of online learners determined the credibility of their course based on the brand name of the institution.
  • 82% of online learners prefer being taught by a lecturer with industry experience or a senior professional.
  • The majority of online students want to interact with industry experts through live webinars (64%) and case studies (58%).

It’s findings like these that back up what the University of Bath believes – that theoretical learning becomes truly effective when it’s applied to a real-world application.

"Our online courses are designed to provide rigorous intellectual challenge, real-world relevance, and essential preparation for the workplace to help you apply what you learn and develop your own career. If you have an inquiring mind, are prepared to be challenged, and want to develop your career, we will help you go further." Professor Peter Lambert, Pro-Vice Chancellor for Learning and Teaching at the University of Bath.

Online learning at the University of Bath has a range of advantages:

The University of Bath boasts 50 years of educational excellence

Currently ranked 6th in the UK by the Guardian University Guide 2019*, the University of Bath has built a solid reputation for research and teaching excellence. 87% of our research is defined as world-leading or internationally excellent*. We were awarded Gold status in the Government’s Teaching Excellence Framework*.

It’s because of this educational excellence that the University is ranked 5th for graduate prospects by The Times and The Sunday Times Good University Guide 2020*.

You can study with real experts

When you choose to study with the University of Bath, you’re choosing to be challenged by and to learn from the experience of our academics. They are experts in their subject areas and use their research and discoveries to ensure you are taught the most up-to-date topics. The University also welcomes guests onto the courses, giving our students greater exposure to a richer learning environment.

We give you the opportunity to become part of our global community of academics and learners. It’s not just about what you can learn during your online lessons, it’s about increasing that knowledge to gain an international perspective by collaborating and sharing ideas with people from different countries and cultures.

With a deeper understanding of how your chosen field of study is affected by different market factors and global forces, you can enhance your career prospects.

You can study in an ‘always-on’ Virtual Learning Environment

From day one, students opting to study an online course gain access to the University of Bath’s rich Virtual Learning Environment. Available 24/7, you can access course materials at a time and place of your choosing, which enables you to study alongside your other work and personal commitments. With access to our student services group, there’s always help on hand if you have questions or need support.

Through the Virtual Learning Environment, you gain a multitude of resources at your fingertips. Real-life case studies and engaging video content go hand-in-hand with opportunities to network and debate with your peers. With the opportunity to browse the University’s extensive online library and access a suite of innovative online tools, the service is designed to help you successfully complete your studies.

If you’re searching for educational excellence to help you take the next step in your career, discover more about our courses.

* Rankings based on undergraduate data

Authored on 03.10.19


The information in this article is correct at the time of publishing. Course elements, rankings, and other data may change. Please refer to the online courses page for the most up-to-date details.

Request Information

Complete the form below for detailed course and pricing information and to be contacted by phone and email.

        *Required field

        By submitting your information, you confirm you have read the Privacy Policy.

        To prevent automated spam submissions leave this field empty.