Short Description
This unit introduces key frameworks of entrepreneurial thinking and activity, as well as key considerations and challenges for the entrepreneur and an introduction to fundamental business concepts (e.g. how to seek funding, key operational considerations etc.). Throughout this unit, there are a variety of examples of entrepreneurial activity. Some focus on technology start-ups, but others focus on other industries and sectors with examples chosen to highlight particular approaches, activities, thinking, and opportunities.
You’ll learn to:
- Identify and analyse market and entrepreneurial opportunities
- Develop business strategy to take advantage of that opportunity
- Critically consider key operational issues
- Investigate alternative funding and financial strategies
- Identify and address key IPR, legal, social, ethical, and professional issues
- Locate and use entrepreneurial resources
- Develop a business plan
- Reflect on the skills and behaviours of entrepreneurs
- Evaluate the phases and challenges of the entrepreneurial process
- Evaluate the resource challenges associated with entrepreneurship
Topics covered in this unit may include (but are not limited to) the following:
- History of entrepreneurial thought
- Market analysis, corporate structure, business funding, hiring, operations, marketing, risk management
- Legal, social, ethical, and professional issues
- Writing a business plan