MSc Business Analytics careers

Suitable for individuals with or without a business background, the business analytics master’s course is designed to develop the technical and leadership skills essential for data-focused businesses. With a unique combination of technical proficiency and business savvy, you could find career opportunities in finance, logistics, social media marketing, technology innovation, sales, or consulting. You might pursue advancement in your current position or move to a higher-paying role in another sector.

Data analytics is the second-highest priority for today’s businesses after cloud computing,1 and opportunities are growing in this booming field. Our business analytics master’s degree prepares you to be a strategic, innovative business leader in analytics.

The Bath School of Management has an impressive employment record, with recent campus-based graduates taking on roles in data analytics, consulting, auditing and software engineering. Some have embarked on a PhD or started their own business.

"Studying part-time while working helps you to stand out from other interview candidates and showed my dedication to my career to my previous manager and my new one." - Jess Crees, University of Bath online MSc student

Thrive in the right business career for you

Our Business Analytics online MSc can unlock business analytics, management, and consultancy jobs in virtually any industry. These careers are growing due to the world’s booming economy and the increasing use of big data. According to Burning Glass, over 73,000 new job postings were listed for business analysts in the past year within the UK.1 Some of the fastest-growing career opportunities are for data analysts and scientists, machine learning specialists, big data specialists, business analysts and development professionals, project managers and more.2

Recent campus-based graduates have been recruited by a wide range of organisations, including:

  • Accenture
  • BMW
  • DiDi
  • EY
  • Mazars
  • Nielsen
  • OPPO
  • Procter & Gamble

Business Analytics job prospects

  • Business analyst: As businesses grow and change to meet the expectations of their stakeholders, business analysts inform new developments by conducting research, solving problems, setting new objectives or goals and achieving the desired results with objectives or goals. Skills in stakeholder management, data modelling and technology are helpful.3
  • Business consultant: Business consultants are employed on a contractual or permanent basis. They work directly with business owners to train and educate them on business practices. Together, consultants and owners develop a business plan, identify market needs and review financial data. Strong analytical skills are essential for consultants to budget and plan appropriately.4

Career development

Wherever you want to take your analytics career, we’ll support you to develop the business intelligence and data analytics skills you need to get there. As well as providing the teaching and experience to further your career, we:

  • Help you improve your CV
  • Find your perfect position
  • Provide networking opportunities
  • Offer 1:1 faculty support

I can really do something and help people and companies to get more out of their data, which is exactly why I did this course.


Analytics in practice

Focused on practice in genuine business contexts, this course will provide you with the tools to solve real business challenges. Prepare for high-level business analytics career opportunities by examining economic software, exploring real case studies and learning data analysis software. You’ll develop skills for neural networking, R programming, database management, predictive analytics, predictive models, forecasting and more.

All aspects of the online course are applied offering tools and skills you won’t be able to find in a textbook. Each unit of the course is designed on case studies so you can benefit from a practical approach. You’ll be able to immediately apply your new skills to your work environment.

The modules and the courses that we study actually prepare us for the future; this is what we are going to work on when we are in the industry, when we are working on a real-world problem.


Skills learned

  • Analyse, interpret and present multidimensional and complex data
  • Identify operational, tactical and strategic resource management issues
  • Model and problem-solve managerial problems mathematically
  • Develop lateral thinking techniques to solve problems and derive insights
  • Recognise and address ethical dilemmas from data mining and management
  • Use state-of-the-art analytics software and business models from current literature
  • Become self-motivated to analyse, interpret and present data in new ways
  • Improve time management skills
  • Apply problem-solving skills to diverse areas
  • Sustain engagement with businesses or academics using analytical techniques
  • Understand analytical techniques and their application in international contexts
  • Explore the latest topics of interest in the business analytics field
  • Evaluate current research: in particular, how data are collected and analysed
  1. Burning Glass Technologies, Filters, Timeframe: 12-month period ending on 11/2021; n = 73,021 Occupations: Business/Management Analyst OR Business Intelligence Analyst.
  2. The Future of Jobs Survey 2020 by the World Economic Forum.
  3. What Does a Business Analyst Do? Roles and Responsibilities by
  4. Learn About Being a Business Consultant by