MSc Business Analytics careers

Suitable for individuals with or without a business background, the business analytics master’s course is designed to develop the technical and leadership skills essential for data-focused businesses. With a unique combination of technical proficiency and business savvy, you could find career opportunities in finance, logistics, social media marketing, technology innovation, sales, or consulting. You might pursue advancement in your current position or move to a higher-paying role in another sector.

Big data analytics is the third-most-widely implemented advanced digital technology after cloud computing, and opportunities are growing in this booming field.1 Our business analytics master’s degree prepares you to be a strategic, innovative business leader in analytics.

The Bath School of Management has an impressive employment record, with recent campus-based graduates taking on roles in data analytics, consulting, auditing and software engineering. Some have embarked on a PhD or started their own business.

"The programme has benefitted me in more ways than I could imagine and really contributed to me securing my two previous roles of which are both data orientated. In addition to this, it has allowed me to further thrive in my professional career… It has elevated and continues to elevate my professional capabilities and looks totally brilliant to employers." - Ross Gray, Business Analytics online MSc student

Thrive in the right business career for you

Our Business Analytics online MSc can unlock business analytics, management, and consultancy jobs in virtually any industry. These careers are growing due to the world’s booming economy and the increasing use of big data. According to Lightcast, over 4,400 new job postings for business analysts were listed in the UK within the past five months.2 Some of the fastest-growing career opportunities include data analyst, data architect, data scientist, machine learning engineer, market research analyst, project manager, and more.3

Recent campus-based graduates have been recruited by a wide range of organisations, including:

  • Accenture
  • BMW
  • DiDi
  • EY
  • Mazars
  • Nielsen
  • OPPO
  • Procter & Gamble

Business Analytics job prospects

  • Business analyst: As businesses grow and change to meet the expectations of their stakeholders, business analysts inform new developments by conducting research, solving problems, setting new objectives or goals and achieving the desired results with objectives or goals. Skills in business analysis, requirements analysis and project management are often correlated to higher salaries.4
  • Business consultant: Business consultants are employed on a contractual or permanent basis. They work directly with business owners to train and educate them on business practices. Together, consultants and owners develop a business plan, identify market needs and review financial data. Strong analytical skills are essential for consultants to budget and plan appropriately.5

Career development

Wherever you want to take your analytics career, we’ll support you to develop the business intelligence and data analytics skills you need to get there. As well as providing the teaching and experience to further your career, we:

  • Help you improve your CV
  • Find your perfect position
  • Provide networking opportunities
  • Offer 1:1 faculty support

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Analytics in practice

Focused on practice in genuine business contexts, this course will provide you with the tools to solve real business challenges. Prepare for high-level business analytics career opportunities by examining economic software, exploring real case studies and learning data analysis software. You’ll develop skills for neural networking, R programming, database management, predictive analytics, predictive models, forecasting and more.

All aspects of the online course are applied offering tools and skills you won’t be able to find in a textbook. Each unit of the course is designed on case studies so you can benefit from a practical approach. You’ll be able to immediately apply your new skills to your work environment.

When I began the MSc, I was in the middle of a career transition. Even during the interview process, several companies took a keen interest in the fact that I was studying Business Analytics at the University of Bath—it definitely helped me stand out as a candidate.
After securing a new role and relocating to Thailand, my employer was very supportive of my studies and saw the degree as an asset that would contribute to my growth within the company.
Ultimately, completing the programme gave me the knowledge and confidence to take the leap and start my own business in data analytics, something I had long aspired to do.

Roberto Villalobos Tellez

Business Analytics online MSc Graduate

Skills learned

  • Analyse, interpret and present multidimensional and complex data
  • Identify operational, tactical and strategic resource management issues
  • Model and problem-solve managerial problems mathematically
  • Develop lateral thinking techniques to solve problems and derive insights
  • Recognise and address ethical dilemmas from data mining and management
  • Use state-of-the-art analytics software and business models from current literature
  • Become self-motivated to analyse, interpret and present data in new ways
  • Improve time management skills
  • Apply problem-solving skills to diverse areas
  • Sustain engagement with businesses or academics using analytical techniques
  • Understand analytical techniques and their application in international contexts
  • Explore the latest topics of interest in the business analytics field
  • Evaluate current research: in particular, how data are collected and analysed
  1. The Future of Big Data: Forecasts & Statistics for 2025. (2025). Retrieved November 18, 2025, from Itransition.com website: https://www.itransition.com/data/big/future
  2. Lightcast. (2025). Business Analyst (General) | Lightcast Occupation Taxonomy. Retrieved 16 July, 2026, from Lightcast website: https://lightcast.io/lot/occupations/11111012/business-analyst-general
  3. 11 Career Paths You Can Pursue With a Master’s in Business Analytics & Big Data. Retrieved November 17, 2025, from Top Universities website: https://www.topuniversities.com/student-info/careers-advice/11-career-paths-you-can-pursue-masters-business-analytics-big-data
  4. Business Analyst, IT. (2025). Retrieved November 17, 2025, from Payscale.com website: https://www.payscale.com/research/UK/Job=Business_Analyst%2C_IT/Salary
  5. Learn About Being a Business Consultant. (2025). Retrieved November 17, 2025, from Indeed Career Guide website: https://www.indeed.com/career-advice/careers/what-does-a-business-consultant-do