Harness data and advance your career

With every web interaction, smartphone activity and retail transaction, the challenges of tracking, managing and analysing data grows every day.

Our master of science in business analytics online offers individuals from both business and non-business disciplines the data and decision analysis skills to convert big data into knowledge. It’s these skills that will give you an advantage when competing for managerial or consultancy roles in business analysis, in sectors as diverse as government, finance, marketing, healthcare and sustainability.

“This course changed the way I think – from intuition-oriented to more logical, analytical and evidence-based. This kind of thinking has significantly improved my efficiency.”
Baihua Chen MSc Business Analytics (campus-based student)

Exploring everything from databases and spreadsheet modelling to business intelligence and data mining, our MSc Business Analytics online course will enable you to apply what you’ve learned immediately in a real-world organisational setting. Our partnership with IBM and SAS, and our focus on mathematical models over intuition and management principles, further reinforces the practice-based nature of the course.

By developing your understanding of information technology, quantitative methods for analysing data and optimised decision-making, our masters in business analytics online will prepare you for a rewarding future in the ever-evolving world of big data.

Quick course facts

Choose Bath online

Run by the EQUIS-accredited Bath School of Management, the MSc Business Analytics online course offers you access to the latest data insights, management principles and industry expertise, providing you with essential skills to lead change in today’s data-focused industries.

As well as being taught by experts with years of experience in teaching, business and data analytics, you’ll learn from industry speakers too, including a specialist from IBM. In fact, the School’s partnership with IBM opens up access to IBM’s software, cloud and analytical tools.

It’s real-world insight like this that helps to give the course its career-orientated focus. Of the School’s 2018 full-time, campus-based graduates, 84% received job offers within three months of graduating.1

The MSc in Business Analytics gives students career choices including data mining, data analytics, operation research as well as consulting and more.

Zhengyuan Wang

Career impact

If you are interested in furthering your data science online skills, this course will equip you with the technical experience and business abilities necessary for consultancy or business analytics roles in a whole host of different industries, including business, IT, public sector and engineering.

Learning outcomes

  • Understand analytical techniques and their application in international contexts
  • Explore the latest topics of interest in the business analytics field
  • Evaluate current research: in particular, how data are collected and analysed
  • Analyse, interpret and present multidimensional and complex data
  • Identify operational, tactical and strategic resource management issues
  • Model and problem-solve managerial problems mathematically
  • Develop lateral-thinking techniques to solve problems and derive insights
  • Recognise and address ethical dilemmas from data mining and management
  • Use state-of-the-art analytics software and business models from current literature
  • Become self-motivated to analyse, interpret and present data in new ways

Data analytics changes every day, you have to keep up with it every day, but this course has given me the tools and the ability to make sure I can keep up with it.


Why choose online?

Our active learning environment will keep you connected to the curriculum all the way through to graduation.

  • Engaging video content and real-life case studies
  • Interaction and networking with students and lecturers
  • Digital resources to support your studies and develop your career

University of Bath
Online learning


Designed exclusively for online study,
the University of Bath’s Virtual Learning Environment…
takes the learning experience further.

1: Find everything you need quickly and easily

2: Prep your workload and set your weekly agenda
Unit calendar
Upcoming events
Calendar of deadlines

3: Study in bite-sized blocks at a time and place that suits you

4: Tap into a wealth of all-inclusive e-resources

5: Experience academic content in a variety of engaging ways

6: Connect with specialist support when you need it

7: Bring learning to life with video and real-world case studies

8: Enhance your studies with hands-on interactive assignments

9: Collaborate and network with peers and tutors

10: Build your own portfolio and share your best work

Take what you’ve learned and apply it in the real world

Time to further your career? Request information and apply now.

Explore the curriculum

Centred on the generation and application of data insights in distinct business contexts, the curriculum is designed to equip you with the tools to become a manager.

Our online MSc Business Analytics course is taught over 13 units, delivered in phases. Exploring topics such as business intelligence and forecasting, phase one develops your understanding of the core principles of business analysis. In phase two, through units such as heuristics and machine learning, you will apply these principles to analyse business situations, helping you optimise your own business decisions.

In the third and final phase you will complete a research-based dissertation, which is an opportunity to apply the principles and knowledge acquired during your studies.

Entry requirements


  • Typically, you should have a first or second class bachelor’s honours degree or international equivalent
  • To apply for this course, you must have an undergraduate degree in a subject with high quantitative content such as mathematics/statistics, computer science, engineering, physics, chemistry, biology, economics, or a quantitative social science. We may consider other subjects if they have enough quantitative content
  • Previous experience of computer programming is an advantage. You should include information about your quantitative and programming experience in your personal statement

International students

  • If your first language is not English you will need IELTS with a grade of at least 7.0 overall and no less than 6.5 in any of the four parts (listening, reading, writing and speaking). If you completed your degree in the UK within the last 2 years prior to the start of the course, you may be exempt from our English language requirements.

Dr Lukasz Piwek

Dr Piwek is a lecturer in Data Science at the School of Management in the Division of Information, Decisions & Operations, University of Bath, a co-founder of the interdisciplinary Psychology Sensor Lab and member of an ESRC-funded Centre for Research and Evidence on Security Threats (CREST). His projects include the investigation of psychological markers of ‘digital footprints’ and the psycho-behavioural implications of using ‘quantified self’ solutions.

Explore your options with the University of Bath. If you are interested in studying the equivalent on-campus MSc, you can find out more by visiting our full-time Business Analytics MSc course page.

  1. Employment data is based on the employment activity of the 2017–18 cohort for those employed or looking for work and for whom data is held.
  2. Rankings based on undergraduate data.