Short Description

Delivered by faculty members and industry experts in business analytics, including a specialist from IBM, this unit focuses on business analytics software, its applications in practice in different sectors and its implications in a wider international context.

You’ll learn to:

  • Use contemporary business analytics software to identify problems, devise solutions and implement them
  • Assess past and current business analytics implementations, considering ethical implications
  • Project the future needs, solutions and trends for business analytics solutions across diverse industries
  • Critically evaluate state-of-the-art software for business analytics, and its presentation to non-technical audiences