Short Description

Building on from ‘Databases’ and ‘Business Intelligence’, you will learn how to spot patterns in data using algorithms, detecting previously unknown rules and identifying the business implications.

You’ll learn to:

• Model business challenges as data mining models, using state-of-the-art data mining software
• Measure the accuracy and precision of the rules and patterns detected
• Prepare business reports and present the results of an optimisation model to a non-technical audience

Learning Outcomes:

• Model business challenges as data mining models.
• Choose appropriate algorithms to detect previously unknown rules and patterns within data and infer their business implications.
• Measure the accuracy and precision of the rules and patterns detected.