Course structure

The Entrepreneurship Management and Innovation online MSc curriculum is made up of 13 units totalling 180 credits. Each unit is designed to develop your pioneering spirit and help you bring your big ideas to life.

Over a period of two years and three months, you must successfully fulfil all 12 units, plus a project at the end. The units are 8 weeks in duration, and run consecutively. Over the year, there are three short breaks - in December, April and August.

The course begins with an induction to help you get to know the faculty team, your fellow students and our Virtual Online Environment.

Units

Develop a holistic understanding of entrepreneurship – in terms of the person, purpose, process and context associated with it.

You’ll learn to:

  • Identify and evaluate entrepreneurial opportunities
  • Reflect on the skills and behaviours of entrepreneurs
  • Evaluate the phases and challenges of the entrepreneurial process
  • Evaluate the resource challenges associated with entrepreneurship

Understand the market interface of an operating business by integrating concepts and practices from marketing.

You’ll learn to:

  • Identify and evaluate the value proposition of a business
  • Analyse customer segments
  • Evaluate the mechanisms for building customer relationships
  • Evaluate channels for reaching potential customers

Gain an understanding of the operational and organisational interface of a business by integrating concepts and practices from operations management, organisation design, and human resource management.

You’ll learn to:

  • Identify and evaluate the activities associated with running a business and delivering its products and services
  • Evaluate the resource requirements and configurations behind the activities
  • Organise activities and resources into structures and processes
  • Evaluate the motivations for and governance of external partnerships

Develop a holistic understanding of the financial model of a business. This will enable you to facilitate managerial decision making. The unit covers the basic concepts and principles of financial business levers – revenues, costs, cash flow and investments – and how they integrate with the market and operational interfaces of the business.

You’ll learn to:

  • Evaluate the roles of accounting and finance in a business model
  • Identify and evaluate the levers of financial and management accounting
  • Identify and evaluate types of revenue and cost, and their drivers
  • Evaluate cash flows and investment needs

Develop an understanding of the competitive context of a business and the strategic management associated with positioning the business within that context.

You’ll learn to:

  • Identify and evaluate business strategies
  • Formulate and assess business strategies
  • Integrate business strategy and business model
  • Reflect on and evaluate how evolving economic, political, social, cultural and technological contexts of business affect strategy and drive its adaptation

Develop an understanding of the sources, origination and assessment of entrepreneurial opportunities. Explore the activities involved in actively searching for opportunity ideas, the creative processes that bring about such ideas, and the ways in which such fledgling ideas are continually assessed and developed.

You’ll learn to:

  • Evaluate the market and industry context of entrepreneurial opportunities
  • Formulate new business ideas
  • Analyse the feasibility of business ideas and the challenges of their pursuit
  • Effectively present business ideas to others

Find out how to develop entrepreneurial opportunities towards viable business models. Explore the activities involved in the design of the customer, operational, and financial interfaces of the opportunity.

You’ll learn to:

  • Formulate product and market hypotheses
  • Apply the principles of design thinking
  • Evaluate financial viability and investment needs

Gain an understanding of the processes and challenges of growing a business. You will explore the activities involved in the redesign of the business model for operation on a wider scale.

You’ll learn to:

  • Identify and evaluate the tensions and pillars of growth
  • Formulate execution plans and dashboards
  • Evaluate the trade-offs of growth strategies
  • Evaluate organisational, talent, and investment needs

Explore the intellectual property issues associated with the commercialisation of new technologies and the development of technology-based ventures.

You’ll learn to:

  • Evaluate the exploitation of new technologies as the basis of entrepreneurial opportunities
  • Assess the potential of technologies
  • Formulate strategies for capturing value from technological opportunities
  • Evaluate the merits of different methods of protecting intellectual property

Study the theoretical and practical aspects of processes and issues associated with financing entrepreneurial ventures.

You’ll learn to:

  • Understand the nature and intricacies of various sources of financing across the different stages of venture development
  • Develop financial plans
  • Analyse investment proposals
  • Apply valuation methods appropriate to ventures at different development stages

Develop your understanding of the processes and challenges of implementing entrepreneurial initiatives within existing organisations.

You’ll learn to:

  • Evaluate the challenges of organisational entrepreneurship
  • Evaluate the different forms of organisational entrepreneurship
  • Formulate plans for developing entrepreneurial initiatives
  • Explore collaboration opportunities within the broader innovation ecosystem

Develop an understanding of the processes and challenges of social entrepreneurship.

You’ll learn to:

  • Evaluate the challenges of social entrepreneurship
  • Explore the tensions of pursuing social and financial goals
  • Assess the merits of different organisational forms for social entrepreneurial ventures
  • Explore collaboration opportunities within the broader social ecosystem

The course will finish with a project. You will produce a unique piece of research using techniques learnt throughout the year. This is an independent and practical research project. You will develop a business idea into a viable business model, choosing from four different types:

  • An independent venture
  • A corporate venture
  • A family venture
  • A social venture

After completing the research you will be able to:

  • Identify, evaluate, and apply relevant theory to identify key business model assumptions behind the initial idea
  • Collect and analyse data to test these assumptions
  • Incorporate the results into more viable iteration(s) of the model
  • Capture the learning process in a written report

COURSE STRUCTURE AND OUTCOMES


See Business Differently Infographic

Central to the course are four aspects: Entrepreneurial Strategy, Operations and Organisation Design, Financial Models and Customer Interface. The course then builds on an understanding of these key tenants, through interacting with processes central to the entrepreneurial journey. These are as follows: Entrepreneurial Ideation, Incubation, Acceleration, Financing and Funding, and finally Intellectual Property. The wider purpose of your learning is considered within the course, by seeing how your skills can feed into entrepreneurship, innovation and its place in organisations, and society. Your final project is about bringing together these central points of a business, rather than detaching them into different segments. This process encourages you to think about the business as one interconnected whole. The end goals range from you being able to start your own business, lead corporate change, drive social enterprise and/or grown a family business.

Professor Dimo Dimov

Faculty lead for the online MSc at the School of Management, Professor Dimov is committed to research enabling, accelerating and funding the entrepreneurial journey. He is particularly interested in how potential entrepreneurs and investors think, act and interact in the face of uncertainty and how these interactions give rise to exciting new phenomena.